SPONSORSHIPS + ADVERTISING

The Designer Toy Art Festival is a fantastic opportunity to align your brand with an influential art movement that reaches around the globe. We have designed several sponsorship opportunities to support the art and advertise your business.

BENEFITS INCLUDE:

Inclusion on marketing channels: website, banners, print, and video wall
Multi-channel social-media releases leading up to, during, and post event
Strategic tagging and shout-outs during event - including live satellite events
Sponsor profile feature video (select sponsors)
Inclusion on the official Philadelphia Toy Art Festival Map
Post-event thank-you email and recap coverage
Right of first refusal for future festival opportunities

For more information about available packages, please contact:

Steve Forde
steve@pop.solutions

Matthew J. Casale
matt@assembly-required.net

WHO BUYS ART TOYS?

Target Demographic: Designer Toy Collectors & Creative Consumers

Age Range: Primarily 25–45 years old

Gender: Predominantly male, with a growing female and nonbinary presence

Income Level: Middle to upper-middle income brackets

Interests: Art, design, pop culture, streetwear, and collectibles

Behavioral Traits:

Engage actively on platforms like Instagram and Discord
Value limited-edition and artist-signed pieces
Participate in conventions and online communities

Market Insight: The “kidult” segment—adults purchasing toys for themselves—accounts for over 18% of U.S. toy sales, driven by nostalgia and a desire for unique collectibles.

WHY BECOME A SPONSOR?

Align with Creative Momentum

Philadelphia is a city of makers—from murals to music to microbreweries. Supporting *Assembly Required positions your business at the center of a thriving independent art and design movement.

The city’s $3.3 billion arts and culture economy directly fuels local jobs, tourism, and retail. Participation in this event signals your brand is investing in that momentum.

Drive Direct Business Opportunities

Attendees are cultural tourists who spend on food, lodging, shopping, and experiences—ideal for:

Cafés, breweries, restaurants looking to boost foot traffic
Retailers who sell pop culture, comics, or lifestyle products
Real estate groups wanting to activate neighborhoods with cool culture
Tech companies that want to be seen as supporting innovation and creativity

Reach a Fast-Growing, Engaged Demographic

Designer toy collectors and indie art fans are loyal, engaged, and socially active consumers, aged 25–45, who care about authenticity, design, and community.

These are early adopters and influencers who can drive awareness and foot traffic to your business, especially if you align with lifestyle, fashion, food, or retail sectors.

Make a Statement About Your Values

Supporting *Assembly Required shows your business:

Values independent creators
Believes in diversity and artistic expression
Wants to help Philly become a destination for design and culture
INDEPENDENCE IS IN OUR DNA!

Showcase Local Love with Global Impact

*Assembly Required isn’t just local—it’s nationally recognized, with a network of brands and fans from around the world. Sponsoring this event ties your business to a global creative network, while still supporting homegrown talent.

Philadelphia is Hungry for This Kind of Event

The city hosts large events like Tattoo Conventions, Comic Con, and First Friday, but very few events are dedicated to indie designer toys and street culture art—which makes Assembly Required a first-mover opportunity in this space.