ABOUT
*ASSEMBLY REQUIRED presents
THE DESIGNER TOY ART FESTIVAL
*Assembly Required is more than just a toy show — it's a celebration of imagination, artistry, and independent creation. Founded in 2019 by sculptor and filmmaker Matthew J. Casale, *Assembly Required began in Asheville, North Carolina as a grassroots gathering of underground toy artists, sculptors, and collectors united by a shared passion for handmade, original work.
Built on the belief that toys can be art and artists deserve a stage, *Assembly Required became one of the only events in the U.S. dedicated exclusively to independent designer toys, resin figures, bootlegs, customs, and pop-surrealist collectibles.
In 2025, the event comes to Philadelphia, expanding into a new chapter at the historic 23rd Street Armory. With this move comes a renewed focus: to shine a spotlight on independent creators, helping them elevate their brands, grow their audiences, and unlock new opportunities through direct connection with fans, collectors, and the broader creative industry.
We proudly welcome artists of all backgrounds—from breakout sculptors to established scene veterans—and invite attendees of all ages to explore a vibrant community where toys, art, and expression collide.
New for 2025:
This year, *Assembly Required joins forces with creative powerhouses GoHero and POP Solutions to bring an elevated experience to Philadelphia — launching a curated activation within the show called the Designer Toy Art Festival.
GoHero, a trailblazer in boutique collectible design, and POP Solutions, a veteran creative agency specializing in branding, storytelling, and pop culture strategy, are teaming up to amplify the mission of *Assembly Required. Together, they’re helping to spotlight emerging talent, enhance collector engagement, and transform the event into a next-level experience for artists and fans alike.
Through immersive exhibits, limited-edition exclusives, and hands-on opportunities for creators to share their stories, the Designer Toy Art Festival aims to celebrate the independent toy movement while opening doors to licensing, retail, and media collaborations.
This partnership marks a bold step forward — and it makes the 2025 Philadelphia edition of *Assembly Required unlike any toy show you've attended before.